Analytics is the foundation of every successful website, providing a detailed overview of visitor behaviour, website performance, and the results of marketing strategies. Effective analytics enables businesses to make informed decisions to improve user experience and optimise the use of their resources. Below, you can read more about why analytics is important and how it can be used to develop and enhance a website.
he main purpose of analytics is to understand how people use your website and how they arrive there. This can be analysed through questions such as:
Such analysis helps identify which parts of your website are successful and which areas could benefit from improvement. One of the most widely used website analytics tools is Google Analytics 4.
If you would like help with setting up analytics, feel free to contact us or read more about our analytics tracking setup service.
Conversion analysis is one of the most important components in assessing a website’s success. A conversion can mean various actions, such as:
Analytics makes it possible to set clear metrics, such as conversion rates, and track which actions generate the most results among visitors. The higher your conversion rate, the more effective your content is.
For example, you can analyse whether a specific discount campaign increased product or service sales and delivered the expected results.
Search engine optimisation (SEO) is essential in modern digital marketing. SEO is the process of optimising a website so that it appears higher in search engine rankings and attracts more traffic. Analytics provides insights into how your website performs in organic search and whether your SEO strategies deliver the desired results.
Key questions analytics can help answer:
Evaluating SEO effectiveness helps direct resources towards the activities that deliver the best results.
Advertising, such as Google Ads or social media campaigns, makes up a large part of many companies’ marketing budgets. But how can you be sure these investments pay off and are as effective as possible?
With analytics, you can measure campaign performance by assessing:
For example, analysis may reveal that a single Facebook ad performs better than several similar ads on other social media platforms. This insight allows you to allocate resources to the most effective channels.
Analytics is a long-term and continuous process that helps a business draw conclusions, learn, and grow. It is important to understand the data collected and use it to determine the next steps:
Website analytics can sometimes feel like a tedious process, but it is absolutely essential. Without it, there is no clear understanding of which strategies work and which do not. Analytics allows you to further improve strategies that are already performing well, and to adjust or abandon less successful approaches.
To start understanding analytics, it’s best to begin with simpler metrics, such as conversion rates, and gradually move on to more detailed indicators. By recognising your analysis results, continuously improving your knowledge, and applying the skills you gain, you can take your website to an entirely new level.
It’s important to view analytics not as an obligation, but as an opportunity to grow!
Services:
Menu:
Policies:
©2025. MerQry Media OÜ. All rights reserved.
