Google Analytics

Setting up analytics

Tracking website analytics allows you to make decisions based on real data, helping you refine your site and adjust marketing strategies.

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Moonika Kukke-Tiiman |

Mentalclear

“Fast, knowledgeable, and client-oriented approach. Very satisfied!”

Analytics image

What can you track with Google Analytics?

1

Website traffic

Google Analytics helps track how many people visit your website, how often, and on which days and at what times.

2

Site usage

GA4 also helps track which pages are visited, how long visitors stay on them during their first visit or on average, as well as how they navigate the site and what actions they take.

3

Traffic sources

How many visitors come from ads, organic search, other websites, or elsewhere and what their traffic source is on subsequent visits.

4

Who visits the site

With Google Analytics, you can track who visits your website, including their age, gender, the devices they use, their location and their interests.

5

Specific events

You can track how often desired actions are taken on the website, such as submitting a form or copying an email address. You can also see from which source it came.

6

Performance

Analytics helps identify how quickly pages load and how fast visitors leave them, allowing you to pinpoint factors that affect user experience and detect technical issues.

Our clients’ feedback

We have created websites and online stores for businesses of all sizes across a wide range of industries. Read what our clients say about us.

Our clients’ feedback

Teet Rehtla

Solarlink

“Great communication and quality work. Exceeded expectations for how smoothly a website revamp can be. Highly recommend!”

Moonika Kukke-Tiiman

Mentalclear

“Fast, knowledgeable, and client-oriented approach. Very satisfied!”

Katariina Kalda

Home For Soul

“Very pleasant experience. Professional and fast service that took the client’s wishes, needs, and possibilities into account.”

Why should you work with Mercury Media?

Why work with us?

Client-oriented approach

We take the client’s wishes and needs into account, offering tailored solutions based on their requirements.

Websites

In addition to setting up analytics, we also offer website development services. This gives us broad technical capabilities and means we are less limited.

For businesses of all sizes

We have worked with both large and small businesses, providing solutions that suit organizations in any sector.

We value customer satisfaction

Above all, we value genuine customer satisfaction. Positive experiences help us grow, as happy clients recommend us to others.

Client-oriented approach

We take the client’s wishes and needs into account, offering tailored solutions based on their requirements.

Websites

In addition to setting up analytics, we also offer website development services. This gives us broad technical capabilities and means we are less limited.

For businesses of all sizes

We have worked with both large and small businesses, providing solutions that suit organizations in any sector.

We value customer satisfaction

Above all, we value genuine customer satisfaction. Positive experiences help us grow, as happy clients recommend us to others.

Questions and answers

We use Google Analytics (GA4) to collect, manage, and visualize data. To track conversions and other specific events, we set up code snippets on the website via Google Tag Manager, which send the data to Analytics.

We can help with analytics tracking setup for websites built on the WordPress platform.

Google Analytics, or GA4, is a tool for collecting, analyzing and visualizing website data, helping to measure and understand how a website is used.

Google Tag Manager (GTM) is a tool that allows you to add and manage tracking codes, or tags, on a website without modifying its code. These snippets help collect specific data about the site, such as clicks on a particular button.

Universal Analytics (UA) is the old version of Google Analytics that was in use before the introduction of Google Analytics 4.

Unfortunately, data protection laws make the collected data less reliable. In order to collect any data, each person whose data is being collected must give their consent. This makes it necessary to set up a consent system, such as a cookie banner. In addition, a privacy policy and a cookie policy must be added to the website.

Yes, we do! We can help set up the necessary policies and the cookie consent system, and if needed, we can also offer this as a separate service. If you are interested, get in touch with us!

The cost of our analytics setup service is agreed upon after receiving your enquiry, as it depends on the scope of the project.

What happens next?

  • We will get in touch to discuss the project details
  • We will provide guidance on how to grant us the necessary access
  • If needed, we will create the required policies and cookie consent system for the website
  • We will set up the necessary code snippets on the website using Google Tag Manager
  • Tag Manager will be connected to Google Analytics
  • If desired, we will link Analytics data to Google Ads

Contact us!